We recently saw a Strawberry Hill display of poppy seed, apple cinnamon, walnut, and chocolate chip cream cheese povitica at Costco. Povitica is traditionally a spiced sweet eastern European pastry roll. I first became familiar with nut rolls several years ago when someone from work brought in a poppy seed roll.
Tasting a morsel of each at the sampling station, the apple cinnamon and poppy seed povitica were delicious, as expected. I was sold on the spiced, honey walnut pastry with its moist, dense center and thin flaked crust. It reminded me a lot of baklava, but not as bitter (from the nuts) nor as sweet.